ES Broadcast Hire will next month become the first live production rental house in Europe to take delivery of Canon’s new UHD DIGISUPER 27 (UJ27x6.5B IESD) 4K studio and field broadcast lens.
An initial delivery of four lenses – ordered as soon as Canon announced the UJ27 at the IBC 2016 trade show in Amsterdam last September – is set to arrive in early April, adding to the company’s existing fleet of more than 300 broadcast lenses.
Canon UJ86 lenses also coming into stock
ES Broadcast Hire will also shortly be taking delivery of its first Canon UHD DIGISUPER 86 (UJ86x9.3B) lenses which, along with a large existing fleet of Canon UHD DIGISUPER 90 (UJ90x9B) lenses, will mean the company will be able to offer Canon’s full range of UHD studio and field lenses for hire.
This latest acquisition of UHD lenses further cements ES Broadcast Hire’s commitment to supporting UHD live production. The company already has one of the largest hire fleets of Sony HDC-4300 4K camera channels in the world.
UJ27 lenses meet customer demand for smaller 4K box lens
Warren Taggart, Managing Director of ES Broadcast Hire, said that the UJ27 – a 27x telephoto broadcast zoom lens with a 6.5-360mm focal range using the built-in 2x extender – would meet growing customer demand: “Studios and outside broadcast companies have been requesting a smaller UHD box lens for some time now.
“Building on the success of Canon’s original HD DIGISUPER 27 lens, I am sure the new UJ27 will be very popular indeed. The ease of use and reliability of Canon’s products will no doubt ensure trouble-free shooting for our UHD customers.”
Delivering top quality images
“Our UHD DIGISUPER lenses are designed for any studio or field workflow so with the UJ27, users will be able to capture the best quality content possible in any situation,” said James Burwood, Product Manager, Professional Imaging, Canon UK & Ireland.
“And with Canon’s in-house lens servicing, ES Broadcast Hire can be sure that its lenses will remain in the best condition to continue capturing the highest quality images for its customers into the future.”