ES Broadcast Hire has added a significant number of Grass Valley LDX 86N Series cameras and LDX 82 Series cameras to its already sizeable Grass Valley camera hire fleet.

Announced at IBC 2017, the camera purchase will further increase our 4K and HD hire fleet. All cameras are enabled with Grass Valley’s unrivalled native HDR acquisition.

LDX Series acquisition expands Grass Valley solutions on offer

The LDX 86N WorldCam and LDX 82 Première cameras augment our existing range of Grass Valley’s LDX Series, LDK 8000 and LDK 8300 cameras, meaning  ES Broadcast Hire is able to offer the best solution for any type of production. The cameras will be used for the most challenging productions all over Europe in a wide variety of deployments for sports and music events.

With offices in London, Manchester, Madrid and Munich, and one of the largest 4K hire fleets in Europe, the company is perfectly placed to support the broadcast industry whatever the location.

Flexibility of LDX Series makes it ideal for migration from HD to UHD

Citing the rapid growth of the TV broadcast market’s migration to 4K/UHD formats as a reason behind the acquisition of the LDX Series cameras, ES Broadcast Hire Managing Director Warren Taggart explained.

“We needed to increase our hire fleet and selected the camera series from Grass Valley because they provide highly technologically advanced quality for multiple formats with a flexible eLicense-based upgrade path to 4K/UHD and HDR.”

The LDX 86N Series camera takes ES Broadcast Hire’s Grass Valley camera fleet to the next level with traditional HD/3G acquisition, offering a great viewer experience for all their live productions.

The LDX 86WorldCam cameras can be upgraded directly to native 4K UHD as well as 3X 1080i/720p or 6X 1080i/720p or 3X 1080p, on a daily, weekly or permanent basis using Grass Valley’s unique eLicensing system. The camera’s HDR functionality can similarly be activated with a weekly or perpetual eLicense.

“We are very pleased ES Broadcast chose Grass Valley camera solutions to enlarge its 4K hire fleet,” said Jan-Pieter van Welsem, vice president sales and marketing, EMEA, Grass Valley.

“The LDX cameras with their high-quality picture performance and their unmatched operational flexibility will enable ES Broadcast Hire to offer their customers tailor-made solutions, enabling them to handle the most demanding jobs.”