ES Broadcast has added a Ross Ultrix router to its extensive dry hire catalogue in response to growing demand for rented routing and infrastructure solutions from customers.
A Ross Diamond Elite Partner, ES Broadcast was the first Ross partner to specify and order the Ultrix FR5 routing/AV processing platform when it was launched in 2018. Over the last three years ES Broadcast has been a strong advocate of the Ultrix platform, specifying it in a wide range of systems integration projects.
“We’re very proud of the projects we’ve completed that feature the Ultrix,” said Jonathan Lyth, Group CTO of ES Broadcast. “It really has been one of our top performing solutions for our systems clients because of the flexibility it offers and the breadth of its feature set.
“We’ve used it to solve a wide variety of customer challenges, and our decision to add Ultrix to our existing dry hire portfolio has also been based on customer challenges, albeit new ones caused by the pandemic.”
Adding Ross Ultrix to rental fleet provides sound commercial and technical solution
With customers forging ahead with their plans for 2022, the team at ES Broadcast has been receiving an increasing number of requests for dry hire solutions, with uncertainties around capital expenditure budgets the major driver.
Lyth explained: “We’ve had quite a few customers coming to us with a need for additional resource but without the signed-off CapEx budget to support it. As our dry hire offering has grown, adding the Ultrix makes perfect sense because it can provide video and audio routing, clean/quiet switching, multiviewers, frame synchronizers and UHD gearboxing all from one chassis.”
Precise customisation for customer needs
“The software-defined nature of Ultrix means we can easily configure it for specific customer workflows via the different software licences Ross offers,” continued Lyth. “Our systems team knows the Ross Ultrix very well and so we can offer very high degrees of customisation along with custom-designed dashboard control panels that will perfectly meet the customer’s requirements. In this sense, we’re bridging the gap between systems integration and traditional dry hire and using our expertise to deliver a solution that’s extremely tailored.”
With customers in the live events and broadcast markets already signed up to Ultrix hires, and the rental diary beginning to fill up, Lyth is pleased that the investment is already bearing fruit. “With the Ross Ultrix, we can rent one single product that can sit at different points in the production chain and in different production environments, and that’s a powerful proposition. Customers really appreciate that flexibility as well as the 12G UHD capabilities of Ultrix.
“I can really see us expanding this side of our business and offering more specialist infrastructure rentals in future. We succeed by adapting what we offer to the needs of our customers, and I think there’s exciting potential growth in this area.”