OB and live audio company Zest4.TV is adding 4K live production to its roster of services, following the purchase of three of Sony’s flagship HDC-4300 4K camera channels from ES Broadcast.

The acquisition of market-leading 4K camera technology allows the company to expand its service offering to its client base of AV, broadcast, live event and live streaming companies.

The purchase was announced at last month’s IBC 2017 trade show in Amsterdam. The camera channels will be used in Zest4.TV’s eight-camera Mercedes Vario OB truck.

Ben Murphy, Managing Director of ES Broadcast, said: “We are delighted to have been able to come up with a technology proposal that allows Zest4.TV not just to expand its capacity but to enhance its capabilities to meet the growing demand for 4K live production.”

Finance support from Adamantean Finance

Financing for the deal for the cameras has been facilitated by Duncan Payne, Director of specialist technology finance company Adamantean, who also assisted with Zest4.TV’s recent purchase of its eight-camera OB vehicle.

Commenting on the deal for the camera channels, Payne said: “Zest4.TV is the first of the corporate AV businesses to purchase these Sony HDC-4300 cameras. It makes a great statement about the company’s ambitions and the capability of its product offering.”

Simon Roe, Managing Director of Zest4.TV added: “I’ve worked with Duncan for over 12 years. He can add great value to companies looking to invest in equipment as he understands the technology and the demands of an OB business. He even met me on site at Wembley Stadium at short notice to sign the deal up.”